featured
articles

publications

Marion, T.J., Fixson, S.K. 2016.

A Case Study of Crowdsourcing Gone Wrong

Harvard Business Review

Marion, T.J., Roberts, D., Candi, M., Barczak, G. 2016.

Customizing Your Social Strategy to the Platform

MIT Sloan Management Review

Reid, M., Hultink, E.J., Marion, T.J., Barczak, G. 2016.

The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process

Information & Management, 53(4): 422-434.

Marion, T.J., Reid, M., Hultink, E.J., Barczak, G. 2016.

The Influence of Collaborative IT Tools on NPD

Research-Technology Management, 59(2): 47-54.

Marion, T.J. 2016.

4 Factors That Predict Startup Success, and One That Doesn’t

Harvard Business Review

Marion, T.J., Fixson, S.K. 2016.

The 4 Main Ways to Innovate in a Digital Economy

Harvard Business Review

Marion, T.J., Eddleston, K.A., Friar, J.H. and Deeds, D. 2015.

The evolution of interorganizational relationships in emerging ventures: An ethnographic study within the new product development process.

Journal of Business Venturing, 30(1): 167-184.

Marion, T.J., Meyer, M.A. and Barczak, G. 2015.

The Influence of Digital Design and IT on Modular Product Architecture.

Journal of Product Innovation Management, 32(1): 98-110.

Marion, T.J., Barczak, G. and Hultink, E.J. 2014.

Do Social Media Tools Impact the Development Phase? An Exploratory Study.

Journal of Product Innovation Management, 31(1): 18-29.

Marion, T.J., Dunlop, D. and Friar, J.H. 2012.

The University Entrepreneur: A Census and Survey of Attributes and Outcomes.

R&D Management, 42(5): 401-419.

Marion, T.J. and Friar, J.H. 2012.

Managing Global Outsourcing to Enhance Lean Innovation.

Research-Technology Management, 55(5): 44-50.

Marion, T.J., Fixson, S.K. and Meyer, M.H. 2012.

The Problem with Digital Design.

Sloan Management Review, 53(4): 63-68.

Marion, T.J. Dunlap, D. and Friar, J.H. 2012.

Instilling the Entrepreneurial Spirit in Your R&D Team: What Large Firms Can Learn from Successful Start-ups.

IEEE Transactions on Engineering Management, 59(2): 323-337.

Fixson, S. and Marion, T.J. 2012.

Back-loading: Unintended Consequences of Digital Design Tools in New Product Development.

Journal of Product Innovation Management, 29(7): 140-156.

Marion, T.J., Friar, J.H. and Simpson, T.W. 2012.

New Product Development and Early-Stage Firms: Two In-Depth Case Studies.

Journal of Product Innovation Management, 29(4): 639-654.

Marion, T.J., Marc H. Meyer 2012.

Applying Industrial Design and Cost Engineering to New Product Development in Early-Stage Firms

Journal of Product Innovation Management, 28(5): 773-786.

book chapters

Marion, T.J., Dunlap, D. and Friar, J.H. 2015.

Northeastern University: A Study of Technology Transfer and Academic Entrepreneurship.

In Link, A.N., Siegel, D.S., Wright, M.,The Chicago Handbook of University Technology Transfer and Academic Entrepreneurship. Chicago: The University of Chicago Press.

Marion, T.J. 2011.

Product Modularity.

In J.N. Sheth, N.K. Malhotra & B.L Bayus (Eds.)Wiley International Encyclopedia of Marketing, volume of product Innovation and Management. West Sussex UK: John Wiley & Sons Ltd.

Marion, T.J. and Simpson, T.W. 2005.

Market Segmentation and Platform Leveraging Strategies.

In T.W. Simpson, Z. Saddique & R.J. Jiao (Eds.) Product Platform and Product Family Design: Methods and Applications. New York: Springer.